A killer insight and not a pack of soap powder in sight.

Photographed by Nadav Kander this campaign for the Samaritans has recently been selected for 'Beazley Designs of the Year' at the Design Museum.

The first print work we created for the brand after wining the business from BBH.

The first brief we got when we started at DDB. Every team in the department stole the brief too. Big challenge.

DDB house ad written for potential clients reading the economist. They got calls.

In 2006 the Guardian launched an extremely popular promotion, giving away Wallcharts free with their newspaper. The perfect opportunity for Carslberg to join in and grab some attention.

The camel and the Land Rover Defender. Both ships of the desert. Simple.

The first of many print ads created for Land Rover using Been Anywhere Interesting lately? 

Tropicana juice drinks. Aimed at mums and kids.

The Domestos germ world has been the most successful brand communications idea across Unilever for a number of years. We wanted to show germs in a whole new world.

An emergency budget was about to be called by the new Government and the Financial Times wanted to be the first out to share opinion. We used the iconic Tesco Value brand design to very simply, explain what the effect would mean.

A London-centric outdoor campaign for the launch of Morrisons' new home delivery service.

Winston Fletcher was one of the most influential postwar advertising practitioners. He was also a prolific and eclectic writer of both non-fiction and fiction, publishing more than 15 books and over 3000 articles.
After his death in 2012 an annual writing competition was launched to celebrate his legacy.

COI - Car Crime prevention

Created in 2003 for The Home Office, Vehicle Crime Prevention division. I wanted the magazine front page, they gave us the inside front cover. The line reads: Don't give them an easy ride.