What you are about to view is a compilation of work I been involved in either conceptually or as the CD/ECD.
I am extremely proud of the people involved in this work and honored to have worked alongside them to create it.

INSPIRING-GIRLS.COM - TIME TO GET ANIMATED

Animator Sophie Markakatos gets animated for gender equality.

Shockingly, only 29% of characters in animated films are women, so we created a film along with, digital posters, Press a character profile builder plus other content, all with the ambition of redrawing the balance.

  THE BRITISH HEART FOUNDATION - UNEXPECTED    We wanted to disrupt routine the same way heart disease does by creating a series of outdoor, ambient, radio and online ads which delivered contextually relevant messages that felt like a 1 to 1 conversation with the reader.      The campaign culminated with a takeover of The Sun, where we wrote ads live as the newspaper was published, in response to the editorial coverage.

THE BRITISH HEART FOUNDATION - UNEXPECTED

We wanted to disrupt routine the same way heart disease does by creating a series of outdoor, ambient, radio and online ads which delivered contextually relevant messages that felt like a 1 to 1 conversation with the reader.  

The campaign culminated with a takeover of The Sun, where we wrote ads live as the newspaper was published, in response to the editorial coverage.

NHS BLOOD - REPRESENT

People of black and Asian heritage are beginning to be represented in all walks of society, from the arts, sport through to politics. However one key place they aren't representing themselves is in blood donation sessions. To inspire the next generation of donors we created a special film for the MOBO awards

NHS BLOOD REPRESENT - CASE STUDY 

PERSIL - FREE THE KIDS

This fully integrated campaign aimed to spark discussion with parents with the intention of getting kids to spend more time outdoors.

PERSIL 'FREE THE KIDS' - INTEGRATED CASE STUDY

ITF - REDRAW THE BALANCE

This powerful film provocatively captures how, early on in their education, children already define career opportunities as male and female.

IPA - WINSTON FLETCHER FICTION PRIZE

F. Scott Fitzgerald, Joseph Heller, Elmore Leonard. Fay Weldon, Gabriel Garcia- Marquez, Salman Rushdie. Some of the greatest writers in history started in advertising. To unearth the next we sent some of the greatest writers and journalists in advertising their first novel with a difference.

POST OFFICE - MAGIC MONEY

Unbeknown to customers at the London Bridge Post office branch, we swapped staff with the Uk's best magicians.

SEAT- ULTIMATE SIMULATOR

SEAT UK gave a few lucky Cupra fans the chance to see the their best Cupra yet before it hit the showrooms.

MICROLOAN- PENNIES FOR LIFE

To raise donations we wanted to do more than just a traditional outdoor awareness campaign.

MORRISONS - THE TRUTH

A big commercial for a brand that previously had a track record for doing unimaginative creative work.

MARIE CURIE - SYMMETRY

This touching commercial reminds us that our dying moments are just as important as our first.

CIF THE WEB APP

Cif is the No 1 household cleaner and to prove just that we took their brand credentials further by creating a unique and ingenious iPad app that with one simple click cleans the filth from the internet too, allowing your kids to kids surf the internet in complete safety.

DOMESTOS - SEE THROUGH LOO

An ambient stunt set up in Piccadilly Circus to show how over a billion third-world people feel when they have to go the toilet in the open, in full view.

BECEL - THANK YOU JEAN

The first film in a series called, Baking with heart from Becel in Canada ( Flora ), demonstrates the power of baking beyond Birthdays and Weddings.

HALFORDS - THE TRIP

A brand and film that gave me the chance to tap into my childhood memories and work with the amazing director Frederic Planchon

 

OMO - SET FREE

A charming observation from Persil, directed by Jorn Threlfal.